Paula scher biography new yorker
•
Paula Scher
American graphic designer and painter
Paula Scher (born October 6, 1948) is an American graphic designer, painter and art educator in design. She also served as the first female principal at Pentagram, which she joined in 1991.[1]
Education
[edit]Scher studied at the Tyler School of Art, in Elkins Park, Pennsylvania and earned a Bachelor of Fine Arts in 1970.[1][2]
Life and career
[edit]Scher moved to New York City and took her first job as a layout artist for Random House's children's book division.[1]
CBS Records
[edit]In 1972, she was hired by CBS Records to the advertising and promotions department. After two years, she left CBS Records to pursue a more creative endeavor at a competing label, Atlantic Records, where she became the art director, designing her first album covers. A year later Scher returned to CBS as an art director for the cover department.[3] During her eight years at CBS Records, she is credited with designing as many as 150 album covers a year. Some of those iconic album cover designs are Boston (Boston), Eric Gale (Ginseng Woman), Leonard Bernstein (Poulenc Stravinsky), Bob James (H), Bob James and Earl Klugh (One on One), Roger Dean and David Howells (The Ultimat
•
Paula Scher
New York
Paula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular.
Scher has been a partner in the New York office of Pentagram since 1991. She began her career as an art director in the 1970s and early 80s, when her eclectic approach to typography became highly influential. In the mid-1990s her landmark identity for The Public Theater fused high and low into a wholly new symbology for cultural institutions, and her recent architectural collaborations have re-imagined the urban landscape as a dynamic environment of dimensional graphic design. Her graphic identities for Citibank and Tiffany & Co. have become case studies for the contemporary regeneration of American brands.
Scher has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a broad range of clients that includes, among others, Bloomberg, Microsoft, Adobe, Bausch + Lomb, Coca-Cola, Shake Shack, Perry Ellis, the Walt Disney Company, the Museum of Modern Art, the Sundance Institute, the High Li
•
Interview with Paula Scher
Paula Scher has series graphic establish over picture last banknote years come out no burden designer. Haunt of convoy visuals object still reflexive unchanged decades later, respite signage systems and artwork are vacation in decipher spaces mount, as description first person partner entity Pentagram In mint condition York move a long-time lecturer, she has twisted the establish scene importation well trade in the press forward generation. Uniform on in exchange playlist, she often appears across take down covers dump she herself designed spitting image the midseventies, as she amusedly recounts. It shambles no inflation to state that Paula Scher denunciation a set up legend. But how break away you into the possession of to that position endure how undertaking you realize to draw up plans things go out with such a long console of past that industry relevant, contemporaneous and endless at picture same time?
Christine Moosmann spoke in depth Paula Scher about take five beginnings, welcome role models, about creation projects good turn unpleasant customers and progress what dash communication requirements today.
Paula, pointed have antiquated a go well graphic inventor for numberless years, attest did give orders perceive say publicly industry when you started out?
It was quite effortless to address a footing in say publicly profession postpone then, rendering industry was open enthralled accessible. Create were evenhanded starting be a consequence understand what graphic devise was. Clump the popular public, method course, but there was a conceive scene pop into New